8 Reasons Why Custom Cardboard Boxes Are the New Face of Modern Branding
Appearance is a critical factor to be taken into consideration in today’s cut throat business environment. Moreover, consumers are always seeking brands that they can trust and companies which will try all means to reach out for the same. Custom cardboard boxes are a type of packing that has evolved over time and it now accomplishes much more than just the purpose of protection.
These boxes are no longer just places to store things. They can now be helpful for constructing the brand, communicating your story or gaining interest in the business. Here are eight reasons why these handmade cardboard boxes are slowly, but surely becoming the new trend in branding today.
1. They make packaging the voice of the brand
Simple boxes don’t say anything about your business. On the other hand, custom packaging can show off your brand’s colours, styles, logos, and even voice. You can easily show that you want to be bold and colourful or simple and expensive with your packing.
2. Unboxing experiences keep customers coming back
In this day and age of social media, a fun opening experience can help with marketing. A well-designed unique box can make people excited and happy, which can make them want to share their experience online. This user-generated content promotes the company for free and helps people remember it.
3. Being consistent at all touchpoints helps build trust
Your brand is made up of everything that touches a customer. It makes your brand look more consistent when your cardboard box fits your website, ads, and store layout. Being consistent shows that you are a professional, which helps people trust and believe in you.
4. Sustainable packaging that is Ecofriendly:
It goes without saying that today’s consumers are conscious about the environment. This way, customers will be sure that you concern the earth if you use cardboard that will be recycled and can also decompose. This is friendly to the natural environment and makes your brand to be considered as environmentally friendly and innovative.
5. Personalisation Makes the Connection with the Customer Stronger
One can write personal messages or note as a thank you note, or include special inserts
into customized wrapping papers. What this does is to emotionally bond the customers with the organisation’s brand and since they have been given something that they feel has been tailored for them, they will be loyal to the brand, and this will make them come back to the organisation for more business.
6. Custom boxes make things seem more valuable
Presentation affects how people see things. Even a simple item can feel high-end when it comes in a handmade cardboard box. This idea of value can help you charge more and make your brand seem high-end or expensive, even if you’re selling everyday items.
7. They’re Great for Telling Stories
Packaging is a great place to tell stories about your business. Let people know what your brand stands for or even tell them a short story about the product. A short story on the box can get people more interested and turn a simple delivery into a marketing experience.
8. Cheap and useful marketing tool
Custom boxes protect and advertise at the same time. Your package goes with your product, so it naturally reaches every customer, unlike paid ads. It’s an investment that keeps paying off even after the box has been sent.
Final Thoughts
Indeed, every aspect matters when it comes to branding. Cardboard boxes have transitioned from mere packaging materials to marketing tools for goods since they can be customized. They modify the perception that customer have about the product, their use of the brand, as well as the word of mouth of your brand. You may wish to consider what your packaging says about you one more time if you want to enhance your business.
