Sara Davies – From Crafting Queen to Boardroom Icon
The Inspiring Journey of a British Entrepreneur, Investor, and TV Personality
Introduction
Sara Davies is a name synonymous with creativity, resilience, and entrepreneurial excellence. Rising from humble beginnings in County Durham, England, she transformed a simple crafting idea into a multi-million-pound enterprise known globally as Crafter’s Companion. As the youngest-ever female investor on Dragons’ Den, Sara’s blend of business acumen and relatable charm won over audiences and aspiring entrepreneurs alike. Her journey, marked by innovation, leadership, and a commitment to uplifting others, continues to inspire thousands across the UK and beyond.
Quick Bio
| Field | Details |
|---|---|
| Full Name | Sara Anne Davies |
| Date of Birth | 23 April 1984 |
| Age | 41 (as of 2025) |
| Nationality | British |
| Ethnicity | White Caucasian |
| Accent | Northern British (County Durham) |
| Education | Business Management, Univ. of York |
| Spouse | Simon Davies |
| Children | Oliver and Charlie |
| Known For | Crafter’s Companion, Dragons’ Den |
| Net Worth (est.) | £37 million |
Sara Davies – Early Life and Educational Foundation
Sara Davies was born on 23 April 1984 in Coundon, County Durham, England. From a young age, Sara showed signs of being a driven and creative individual. Growing up in a household where her father was a retired engineer and her mother ran a decorating shop, Sara was exposed early to the importance of craftsmanship and business.
Her upbringing instilled in her a strong sense of work ethic and ingenuity. She later attended the University of York, where she pursued a degree in Business Management. While still in university, she not only excelled academically but also launched her first business venture, marking the start of her entrepreneurial journey.
The Birth of Crafter’s Companion
During her studies, Sara identified a need in the market for crafting tools. With her father’s help, she developed a product called The Enveloper, a device for making custom envelopes. It quickly became a hit, selling 30,000 units within six months and generating half a million pounds in revenue before she even graduated.
This success led to the founding of Crafter’s Companion in 2005. What started as a single-product business evolved into a globally recognized brand in the crafting industry. Crafter’s Companion expanded rapidly, exporting to over 40 countries and employing around 200 staff across the UK and the U.S.
Career Expansion and Business Growth
Sara’s role as the founder and leader of Crafter’s Companion placed her at the forefront of UK entrepreneurship. The business offered a wide range of crafting products including die-cutting machines, stamps, and software. Under her leadership, the company reached nearly £25 million in annual revenue.
Even as challenges emerged in later years—including financial strains during economic downturns—Sara remained proactive. In 2024, when Crafter’s Companion underwent restructuring, she personally reinvested and resumed her role as CEO to lead the turnaround. Her commitment helped save jobs and reaffirm her position as a responsible leader.
Sara Davies on Dragons’ Den
In 2019, Sara made headlines as the youngest-ever female Dragon on BBC’s Dragons’ Den at the age of 35. Her approachable demeanor, strategic insights, and support for small businesses quickly won viewers’ respect. She invested over £2.3 million in various innovative startups during her time on the show.
Her presence on Dragons’ Den didn’t just elevate her public profile—it made her a household name and a symbol of modern, relatable entrepreneurship. She remained a Dragon until 2025, when she announced a temporary departure to focus on new business and media opportunities.
Television Appearances and Public Engagement
Aside from Dragons’ Den, Sara appeared on numerous UK television shows. She participated in Strictly Come Dancing in 2021, where her personality shone beyond the boardroom. She’s also been featured on Spring Walks, Loose Women, Countdown, and Morning Live, reflecting her crossover appeal.
In 2025, Sara took on two new roles as a TV host. She became the face of ITV’s quiz show Time Is Money and Christmas Craft Off, where she mentors celebrities in crafting festive creations. These roles showcase her continued passion for creativity, communication, and inspiring others.
Net Worth, Salary, and Income Streams
Sara Davies’ financial journey is as remarkable as her professional one. As of 2025, her net worth is estimated at around £37 million. Her main sources of income include Crafter’s Companion profits, TV appearances, public speaking engagements, product endorsements, and book sales.
While her Dragons’ Den salary was modest—estimated around £15,000 per season—it provided a platform that led to substantial investments and brand partnerships. Sara’s investment portfolio includes successful startups across health tech, lifestyle, and education sectors.
Books, Mentorship, and Community Work
Sara is not only a business leader but also an author and mentor. Her book We Can All Make It offers insights into her business philosophy and personal growth. She also wrote Craft Your Year with Sara Davies, targeting craft lovers and creative thinkers.
She actively mentors women through organizations like Smart Works Newcastle, where she serves as North East Ambassador. Sara is also a strong advocate for T-level apprenticeships, supporting young people entering technical and vocational careers. Her leadership extends well beyond her own business interests.
Personal Life and Beliefs
Sara married her childhood sweetheart Simon Davies in 2007. The couple has two sons, Oliver and Charlie, and they live in Teesside. Despite her financial success, Sara is known for her grounded lifestyle. She values saving, planning, and financial responsibility—traits she often shares publicly.
Her husband Simon played a vital role in managing Crafter’s Companion and continues to be a supportive partner in both business and life. Together, they represent a modern entrepreneurial family balancing ambition with family values.
Recent Developments and Future Plans
In July 2024, Sara was appointed Chief Inspiration Officer for Avon UK, where she works to inspire women to build their own businesses. This role aligns with her mission of female empowerment through entrepreneurship.
Her departure from Dragons’ Den in 2025 marks a new phase, as she focuses on restoring Crafter’s Companion’s stability, hosting her TV shows, and expanding her investment portfolio. Her influence continues to grow in the business, media, and philanthropic sectors.
Legacy and Impact on UK Entrepreneurship
Sara Davies is more than a businesswoman—she is a changemaker. Her legacy lies in democratizing entrepreneurship, inspiring women and young professionals to chase their ideas and turn hobbies into global ventures. Her relatable story, media presence, and mentoring have made her an icon of practical innovation.
With resilience, creativity, and business intelligence, Sara Davies has shaped a legacy that will inspire future generations. She continues to evolve while staying true to her crafting roots, proving that great ideas can start at a kitchen table and scale to global impact.
Conclusion
Sara Davies’s story is one of vision, passion, and fearless execution. From launching a student-led craft tool to leading a global company and becoming a household name through television, her path proves that success is built on authenticity, hard work, and constant growth. Whether mentoring women, investing in startups, or crafting for a national audience, Sara continues to leave an enduring mark on the world of business and leadership. Her legacy reminds us that with creativity and courage, ordinary beginnings can lead to extraordinary impact.
Frequently Asked Questions (FAQ)
Who is Sara Davies?
Sara Davies is a British entrepreneur, TV personality, and founder of Crafter’s Companion. She’s known for her role on BBC’s Dragons’ Den and her success in the crafting industry.
What is Sara Davies’ net worth?
As of 2025, her estimated net worth is approximately £37 million, earned through her business ventures, investments, and media roles.
Is Sara Davies married?
Yes, she is married to Simon Davies since 2007. They have two sons and live in Teesside, UK.
Why did Sara Davies leave Dragons’ Den?
In 2025, she announced she was stepping back from Dragons’ Den to focus on her business recovery and new TV hosting roles.
What are Sara Davies’ business ventures?
Her main venture is Crafter’s Companion, a global craft supply company. She also invests in various startups and works with brands like Avon UK.
