Tallis Gomes: The Visionary Entrepreneur Who Revolutionized Brazilian Startups
From Easy Taxi to G4 Educação—A Journey of Innovation, Leadership, and Impact
Introduction
Tallis Gomes is one of Brazil’s most influential tech entrepreneurs, known for founding Easy Taxi, a global ride-hailing app, and later building Singu and G4 Educação. His ability to identify unmet needs in society and transform them into scalable ventures has made him a benchmark for innovation and leadership in Latin America. With a fearless mindset and relentless energy, Tallis Gomes redefined urban mobility, beauty services, and business education.
Throughout his career, Gomes has not only created successful companies but also inspired thousands of entrepreneurs. His journey—from a teenager selling cell phones to becoming a globally recognized startup founder—demonstrates the power of vision, action, and persistence in shaping one’s destiny.
Quick Bio
| Full Name | Tallis Regence Coelho Gomes |
|---|---|
| Date of Birth | 23 March 1987 |
| Place of Birth | Carangola, Minas Gerais, Brazil |
| Nationality | Brazilian |
| Education | Studied at ESPM (did not complete) |
| Famous For | Founder of Easy Taxi, Singu, G4 Educação |
| Recognition | Forbes 30 Under 30, MIT Innovator Under 35 |
| Years Active | 2011–present |
Early Life and Education
Tallis Gomes was born on 23 March 1987 in the small town of Carangola, Minas Gerais, Brazil. He grew up in modest conditions, but his entrepreneurial instincts emerged early. At the age of 14, he began selling mobile phones to support himself and his family, laying the foundation for his business acumen.
In 2006, he moved to Rio de Janeiro to study Advertising and Marketing at ESPM. Though he did not complete his degree, this period exposed him to new ideas, networks, and digital technologies. His time at ESPM played a crucial role in sparking his interest in the startup ecosystem.
The Birth of Easy Taxi
In 2011, inspired by a frustrating experience trying to find a taxi after a tech event, Gomes conceived the idea for Easy Taxi. The app was one of the first in Latin America to offer ride-hailing services, allowing users to book a taxi in just a few taps. Gomes pitched the concept at Startup Weekend Rio, where it won immediate support and interest.
With Tallis Gomes at the helm, Easy Taxi grew at an astonishing rate. Within a few years, it had expanded to over 35 countries and 420 cities worldwide. Backed by major investors, including Rocket Internet, the company became one of the most successful startups in Brazilian history. Gomes’s hands-on leadership and obsession with execution turned Easy Taxi into a symbol of Brazilian innovation on the global stage.
Launching Singu: On-Demand Beauty Services
After stepping down from Easy Taxi, Gomes turned his attention to another underserved sector—personal beauty and wellness. In 2015, he founded Singu, a mobile platform offering at-home beauty services, such as massages, manicures, and hairstyling. The app connected licensed professionals with clients seeking convenience and quality.
Singu’s model empowered independent beauty professionals to grow their income while providing customers with safe, flexible service. The platform was a success and gained the attention of industry giant Natura, which later acquired Singu in 2020. Gomes had once again proven his ability to build tech solutions rooted in real-world needs.
G4 Educação: Empowering Business Leaders
In 2019, Tallis Gomes co-founded G4 Educação, an executive education company focused on helping entrepreneurs and business leaders scale their operations. Alongside partners Bruno Nardon and Alfredo Soares, he built a learning platform combining practical insights with cutting-edge business strategies.
G4 Educação quickly became a top-tier destination for business training in Brazil, educating thousands through online courses, live events, and mentorship programs. The company attracted CEOs, startup founders, and corporate leaders looking to drive innovation within their organizations. Gomes’s role was instrumental in shaping the curriculum and company vision.
Leadership Style and Philosophy
Tallis Gomes is known for his relentless drive, data-driven mindset, and belief in “learning by doing.” He often emphasizes execution over perfection and encourages aspiring entrepreneurs to test ideas quickly, adapt fast, and fail forward. His leadership style balances ambition with practicality, inspiring those around him to aim high while staying grounded.
Throughout his ventures, Gomes has also advocated for financial sustainability, team ownership, and decentralized decision-making. These principles have helped his companies scale efficiently without losing their culture or focus.
Recent Challenges and Changes
In 2024, Gomes faced public backlash over controversial comments that led to widespread criticism. As a result, he stepped down as CEO of G4 Educação. He later issued a public apology, acknowledging the impact of his words and emphasizing his commitment to personal growth and leadership accountability.
Despite this setback, Gomes continues to work on new ventures and support entrepreneurship in Brazil. His experiences—both achievements and challenges—offer valuable lessons for future leaders navigating complex public and private landscapes.
Impact and Legacy
Tallis Gomes’s influence on Brazil’s tech landscape is undeniable. Easy Taxi was one of the first startups to show that Brazilian entrepreneurs could compete globally. Singu demonstrated the potential of platform-based services in non-traditional sectors. G4 Educação, meanwhile, continues to empower thousands with the tools to grow their businesses.
Through his books, talks, and mentorship, Gomes has inspired a new generation of business thinkers. His story is often cited as a case study in resilience, vision, and innovation. While his journey is ongoing, the foundation he has built will shape the future of business in Latin America for years to come.
Conclusion
Tallis Gomes’s journey from a small town in Brazil to the global stage is a testament to vision, courage, and relentless execution. Through ventures like Easy Taxi, Singu, and G4 Educação, he has consistently identified gaps in the market and transformed them into innovative, scalable solutions. Each of his companies not only disrupted its respective industry but also contributed to the growth of Brazil’s startup ecosystem.
Despite facing public challenges, Gomes remains a powerful symbol of entrepreneurial resilience. His influence continues to inspire new generations of business leaders who believe in creating impact-driven ventures. As the startup landscape evolves, the legacy of Tallis Gomes stands strong—as a blueprint for bold innovation, purposeful leadership, and transformation through technology.
FAQs
Who is Tallis Gomes?
Tallis Gomes is a Brazilian entrepreneur known for founding Easy Taxi, Singu, and G4 Educação. He’s recognized as a leader in the Latin American startup ecosystem.
When was Tallis Gomes born?
He was born on 23 March 1987 in Carangola, Minas Gerais, Brazil.
What is Easy Taxi?
Easy Taxi is a ride-hailing app launched in 2011 that expanded to over 35 countries, making it one of Brazil’s most successful tech exports.
What is Singu?
Singu is a mobile platform offering on-demand beauty and wellness services at home or in the office.
What is G4 Educação?
G4 Educação is an executive education company co-founded by Gomes in 2019 to train entrepreneurs and business leaders across Brazil.
