Emma Michell: From Chartered Accountant to Empowering Coach
Discover the inspiring journey of Emma Michell, whose career in accounting evolved into a purpose-driven path of entrepreneurship and coaching.

Introduction
Emma Michell is a remarkable example of how professional expertise and personal purpose can merge into a meaningful career. Known for her extensive background in accounting and finance, she transitioned into coaching and entrepreneurship with equal impact. Her story resonates with modern professionals seeking not just success, but fulfillment.
This article explores Emma Michell’s evolution—from a Chartered Accountant leading finance for UK-based enterprises to a businesswoman guiding women through coaching and personal development. With over 20 years of expertise, Emma Michell accounting background is the solid foundation on which she built an inspiring legacy.
Quick Bio
Field | Details |
---|---|
Full Name | Emma Michell |
Nationality | British |
Profession | Chartered Accountant, Leadership Coach |
Education | University of Bath, ICAS Chartered Accountant |
Known For | Accounting for SMEs, Women’s Leadership Coaching |
Notable Ventures | The Coffee Camper, The Meadow Café, EM. Coaching |
Industry Focus | Finance, Hospitality, Wellness, Coaching |
Current Location | United Kingdom |
Education and Chartered Accounting Foundation
University Studies and Qualifications
Emma Michell began her academic path at the University of Bath, where she studied International Business and Financial Management. This course combined global business acumen with critical financial skills. Her interest in analytical thinking and structured planning made her a natural fit for the accounting field.
Following her degree, Emma pursued professional qualification through the Institute of Chartered Accountants of Scotland (ICAS). She became a Chartered Accountant in 2004, a major credential that opened doors to leadership roles in the UK’s SME and finance sectors.
Building Technical Expertise
During her early accounting career, Emma Michell developed proficiency in areas such as financial reporting, cash flow forecasting, tax compliance, and profit-and-loss analysis. These tools became central to her consulting approach, particularly when guiding business owners through growth and sustainability.
Career in Finance and Leadership
SME Focus and Finance Director Roles
Emma Michell spent a significant portion of her career supporting small and medium-sized enterprises (SMEs). She worked with companies across hospitality, wellbeing, and outdoor recreation sectors. Notable roles included Head of Finance at Denton Reserve, where she oversaw operations for a carbon-negative hospitality estate.
She also served at Architrail Velosolutions UK, managing strategic finances for a business that designs eco-friendly bike trails. Her leadership here focused on achieving B Corp certification, aligning with her values of sustainability and social impact.
Consulting for Multiple Enterprises
Beyond full-time roles, Emma offered portfolio finance leadership, consulting across several limited companies. Her work empowered entrepreneurs with clear financial insights, enabling informed decision-making and long-term planning. The experience deepened her understanding of how small businesses operate under pressure and transformation.
Entrepreneurial Ventures in Hospitality
The Coffee Camper and The Meadow
In 2012, Emma Michell co-founded The Coffee Camper, a mobile café van serving specialty coffee and chai at events across the UK. It showcased her ability to blend hospitality with operational strategy, offering top-quality beverages with an eco-conscious approach.
In 2017, she launched The Meadow Café in St Davids, Wales. The café became a local hub for wellness, creativity, and community. It was not just a food venue—it hosted yoga classes, creative workshops, and mindfulness events. Emma’s accounting skills helped maintain smooth budgeting, staff management, and profitability.
Closing and Pivoting with Purpose
The café closed in 2020, during a period of global uncertainty. Rather than seeing this as a failure, Emma used the opportunity to realign her career. She moved away from hospitality to focus fully on coaching—a domain that combined her financial knowledge with her passion for helping others grow.
Transition into Coaching and Wellbeing
Founding EM. Coaching & Wellbeing
Emma Michell now runs EM. Coaching & Wellbeing, a business designed to support women leaders and entrepreneurs. Her coaching is deeply rooted in structured thinking from her accounting background. Clients are encouraged to balance financial clarity with emotional alignment and purpose-driven action.
She is also a qualified yoga teacher, integrating mindfulness techniques into her coaching sessions. This holistic method helps clients manage stress, navigate transitions, and build businesses that reflect their values.
Unique Coaching Approach
Emma’s coaching is not typical. She brings numbers into conversations about passion. She talks spreadsheets and self-worth in the same breath. Her clients include founders, creatives, and leaders who are at turning points in their careers.
The essence of Emma Michell accounting practice continues to guide her—except now, it lives in boardrooms, coaching calls, and transformation journeys.
Impact and Thought Leadership
Sustainability and Women Empowerment
Emma’s legacy lies in combining finance with sustainable growth. Whether helping a company go carbon negative or guiding a founder through burnout, she operates with intention. She often speaks about aligning values with business models, something she practiced during her days running The Meadow.
Her voice is particularly influential among female entrepreneurs, encouraging them to lead without sacrificing personal balance. She champions smart finance, clear vision, and internal wellbeing as equal pillars of leadership.
Recognition and Presence
Emma Michell’s work has been profiled in various business publications and blogs. While she keeps a modest media presence, her impact is felt through her clients and professional community. She regularly posts insights on leadership, mindset, and sustainable business practices.
Conclusion
Emma Michell’s journey is a powerful narrative of transformation. She began with spreadsheets and compliance, evolved into entrepreneurship, and now leads women to redefine success. Her story is not just about career change—it’s about growth, contribution, and balance.
With a strong foundation in Emma Michell accounting, her influence continues to expand into coaching, wellbeing, and sustainable leadership. She is a symbol of how finance, when paired with heart and purpose, can lead to profound change.
FAQs
Who is Emma Michell?
Emma Michell is a British Chartered Accountant, leadership coach, and entrepreneur known for helping SMEs and women leaders grow sustainably.
What is Emma Michell known for?
She is known for her work in finance leadership, founding The Meadow Café, and her current role as a coach at EM. Coaching & Wellbeing.
Is Emma Michell a qualified accountant?
Yes, she qualified as a Chartered Accountant with ICAS in 2004.
What industries has Emma Michell worked in?
She has worked in accounting, hospitality, wellbeing, coaching, and sustainability sectors.
How does Emma Michell combine coaching with accounting?
Her coaching integrates strategic financial thinking with mindfulness and leadership tools, helping clients grow professionally and personally.