Jacqueline Gold: The Fearless British Businesswoman Who Empowered Women and Revolutionized Retail
From an ordinary upbringing to transforming taboo into triumph, Jacqueline Gold’s story defines courage, innovation, and resilience.

Table of Contents
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Jacqueline Gold was a visionary British businesswoman who redefined how women perceived empowerment, sexuality, and success. As the driving force behind Ann Summers, she turned a once-controversial adult brand into a household name and a symbol of female independence. Her journey from a troubled childhood to becoming one of Britain’s most powerful entrepreneurs is a story of strength, determination, and transformation.
Throughout her life, Jacqueline proved that challenges could become opportunities. She battled social stigma, business resistance, and even personal tragedy, yet her leadership illuminated the path for thousands of women in business. Her story continues to inspire generations, showcasing that innovation mixed with passion can change cultural norms forever.
Quick Bio
Field | Details |
---|---|
Full Name | Jacqueline Gold CBE |
Born | 16 July 1960 |
Birthplace | Bromley, England, UK |
Died | 16 March 2023 (aged 62) |
Nationality | British |
Education | Surbiton High School |
Father | David Gold |
Mother | Beryl Hunt |
Sister | Vanessa Gold |
Spouse | Dan Cunningham |
Children | One daughter (son deceased) |
Occupation | Entrepreneur, CEO of Ann Summers |
Net Worth | £470 million (approx.) |
Known For | Transforming Ann Summers into a women-led brand |
Award | Commander of the Order of the British Empire (CBE), 2016 |
Early Life and Background
Born on 16 July 1960 in Bromley, England, Jacqueline Gold’s early life was far from glamorous. Her parents, David Gold and Beryl Hunt, separated when she was twelve, leaving her in a challenging environment. Despite an unsettled childhood, Jacqueline developed resilience and self-reliance—qualities that would later define her career.
She grew up in Biggin Hill, Kent, where her father’s small business ventures inspired her entrepreneurial curiosity. Jacqueline attended Surbiton High School, but her true education came from observing real-world business practices. She once said that experience, not formal education, was the best teacher in her life.
The Start of Her Career
At nineteen, Jacqueline joined Ann Summers, a small adult novelty company her father had acquired. When she arrived in 1979, the shops were male-dominated and intimidating for female customers. She saw a huge opportunity to redefine the business into a space where women could feel confident and respected.
Her innovative idea — the “Ann Summers Party Plan” — was launched in 1981. It allowed women to discuss lingerie and pleasure products privately in a comfortable, all-female environment. This model empowered women to become independent sales representatives and earn income while promoting confidence and openness.
Rise to Leadership and Business Success
In 1987, Jacqueline became the Chief Executive Officer (CEO) of Ann Summers. Her leadership turned a struggling adult retail business into a powerful, female-centered empire. Under her direction, Ann Summers expanded to more than 100 stores across the UK and Ireland.
Her approach was revolutionary. She promoted female empowerment through entrepreneurship, hiring and training women across Britain. By doing so, she not only built a profitable brand but also transformed the perception of women in retail and business leadership.
Business Ventures and Expansion
Jacqueline’s success didn’t stop at Ann Summers. In 2000, she acquired Knickerbox, another lingerie retailer, adding variety and sophistication to the company’s offerings. The merger strengthened the brand’s position in the UK market, making Ann Summers one of the most recognized names in women’s fashion and empowerment.
She also developed a strong corporate philosophy—business should not only create profit but also serve a social purpose. Jacqueline focused on creating a work culture that celebrated women’s confidence, self-expression, and ambition. Her mantra was simple: “Empower women to feel strong in every part of their lives.”
Publications and Media Presence
Jacqueline Gold was more than a CEO; she was a storyteller and motivator. She authored two books, Good Vibrations (1995) and Please Make It Stop (2008), where she shared lessons from her life and career. Her writing offered practical advice for women striving to achieve success in a male-dominated world.
She also appeared on several British television programs, including Back to the Floor and Mind Your Own Business, where she mentored entrepreneurs and promoted gender equality in corporate leadership. Her charismatic yet humble personality made her a respected media figure and a role model for working women everywhere.
Awards, Achievements, and Recognition
Jacqueline’s achievements earned her numerous accolades. In 2016, she was appointed Commander of the Order of the British Empire (CBE) for her services to entrepreneurship and women in business. She was also listed among the Most Powerful Women in Retail by Retail Week and among the Top 50 Most Inspirational Women in Business in the UK.
Her influence extended beyond retail. She became a symbol of modern feminism in business, proving that compassion, strategy, and resilience could coexist. Her recognition wasn’t just for making money—it was for making a difference.
Personal Life and Challenges
Jacqueline’s personal journey reflected the same courage she showed in her career. In 2009, she gave birth to twins with her husband, Dan Cunningham, but tragically lost her son, Alfie, to a rare health condition. Despite this unimaginable loss, she continued her work, finding purpose in inspiring others.
In 2016, she was diagnosed with breast cancer. She underwent treatment and publicly shared her story to encourage other women to prioritize their health. Even as her illness returned in 2019, she remained active, optimistic, and dedicated to Ann Summers until her passing on 16 March 2023.
Legacy and Impact
Jacqueline Gold’s legacy goes beyond business success. She changed how society viewed female sexuality and women in leadership. By creating a platform where women could talk openly, she helped dismantle decades of shame and taboo around intimacy.
Her leadership style was based on empathy, empowerment, and vision. She showed that true power lies in helping others rise. Her life’s mission was not just to sell products but to redefine confidence, independence, and womanhood. Today, her brand and message continue to empower countless women across the UK and beyond.
Conclusion
Jacqueline Gold’s journey was filled with triumph and tragedy, victories and challenges. Yet, through every obstacle, she proved that a determined woman could change the world. Her innovations made her a household name, but her compassion made her unforgettable.
As a British businesswoman, entrepreneur, and inspiration to millions, Jacqueline’s story remains a reminder that empowerment begins with courage. Her fearless attitude continues to shine as a symbol of what women can achieve when they believe in themselves and lead with purpose.
FAQs
Q1: Who was Jacqueline Gold?
Jacqueline Gold was a British businesswoman and CEO of Ann Summers, best known for empowering women through her revolutionary retail model.
Q2: What was Jacqueline Gold’s net worth?
Her net worth was approximately £470 million, making her one of the richest and most influential women in the UK.
Q3: What made Jacqueline Gold famous?
She transformed Ann Summers into a female-led empire, promoting confidence, independence, and open discussions about women’s sexuality.
Q4: When did Jacqueline Gold die?
She passed away on 16 March 2023, at the age of 62, after a long battle with breast cancer.
Q5: What is Jacqueline Gold’s lasting legacy?
Her legacy lies in empowering women, breaking taboos, and showing that business success and social change can go hand in hand.