Rusty Firmin: The Fearless SAS Veteran Who Led the Charge at the Iranian Embassy Siege
From Abandoned Childhood to Elite SAS Hero — The Extraordinary Journey of Britain’s Most Respected Special Forces Operative
Introduction
Rusty Firmin stands as one of Britain’s most celebrated SAS veterans, known worldwide for his fearless leadership during the 1980 Iranian Embassy Siege in London. His life journey from a turbulent childhood to becoming a global symbol of discipline, courage, and professionalism defines the essence of true heroism. As an author, motivational speaker, and respected security consultant, Firmin continues to inspire generations with his story of resilience and integrity.
Quick Bio
| Attribute | Details |
|---|---|
| Full Name | Rusty Firmin |
| Date of Birth | 1950 |
| Birthplace | Carlisle, England |
| Nationality | British |
| Education | Junior Leaders’ Regiment, Royal Artillery; NEBOSH & NEBSM Diplomas (Plymouth College) |
| Profession | Former SAS Soldier, Author, Speaker, Security Consultant |
| Known For | SAS Leadership in 1980 Iranian Embassy Siege |
| Service Duration | 27 Years (15 in SAS) |
| Books | Go! Go! Go! and The Regiment: 15 Years in the SAS |
| Source of Income | Books, Public Speaking, Security Consulting |
| Estimated Speaking Fee | $30,000 – $50,000 per event |
Early Life and Education
Born in Carlisle, England, in 1950, Rusty Firmin’s early life was marked by hardship and instability. Adopted by an Army NCO and his wife, his childhood turned difficult after his adoptive mother’s passing when he was just eleven years old. Moving between relatives, he learned to survive independently, developing a resilience that would later define his military career.
At fifteen, with minimal formal education but immense determination, Rusty joined the Junior Leaders’ Regiment of the Royal Artillery. This early enlistment shaped his discipline and mental toughness. His later education included specialized military training in paramedicine, demolitions, languages, and communications, as well as civilian safety management qualifications from Plymouth College.
Beginning of a Remarkable Military Career
Rusty’s military path began in the 49 Field Regiment, Royal Artillery, where he served as a patrol commander during the Northern Ireland conflict. His leadership skills quickly surfaced, and his natural ability to remain calm under fire gained him respect among peers and superiors alike.
Eager to push his limits, he volunteered for 29 Commando Regiment Royal Artillery, enduring the intense commando training at Lympstone. Earning his Green Beret was only the beginning of what would become an extraordinary career at the pinnacle of British military service.
Becoming an SAS Legend
In 1977, Rusty Firmin took on one of the toughest challenges in the military world — SAS selection. Passing the grueling tests of endurance, survival, and intelligence, he joined B Squadron, 22 SAS Regiment, proudly wearing the beige beret and winged dagger that symbolize elite excellence.
His operational tours covered diverse and dangerous terrains — from the jungles of Belize, Borneo, and Brunei to the deserts of the Middle East and the conflict zones of Northern Ireland. He became a master of covert operations, hostage rescue, and counter-terrorism, skills that would soon define his place in history.
The 1980 Iranian Embassy Siege
The defining moment of Rusty Firmin’s career came in May 1980, when six armed terrorists seized the Iranian Embassy in London, taking twenty-six hostages. After six tense days, the SAS was ordered to storm the building. Firmin led one of the two assault teams that executed Operation Nimrod, one of the most successful counter-terrorist missions ever recorded.
With flawless coordination, speed, and precision, Firmin and his team rescued the hostages and neutralized the terrorists. The world watched in awe as black-clad SAS operators descended from the rooftop — an image that redefined modern counter-terrorism and elevated the SAS to legendary status. Rusty’s professionalism and leadership became synonymous with British courage.
Later Military Years and Retirement
After fifteen years in the SAS, Firmin moved to HQ Squadron, 23 SAS, serving as a Permanent Staff Instructor and Quartermaster. His total military service spanned 27 years, marked by discipline, leadership, and loyalty.
His time in uniform shaped him not only as a soldier but as a thinker and mentor. His experience in crisis decision-making and high-stakes leadership became the foundation for his later success in the civilian world.
Post-Military Life and Business Ventures
After retiring from active service, Rusty transitioned into private security consulting, using his extensive operational knowledge to protect clients and train security teams worldwide. He worked on projects for major organizations and high-profile figures, including Mel Gibson, Mobil Oil, and Japanese diplomatic missions.
He also provided close protection and logistics for Mark Hughes, the founder of Herbalife, across more than fifty countries. His career in private security demonstrated how elite military skills could be adapted to the corporate and diplomatic sectors with precision and integrity.
Author and Motivational Speaker
Rusty Firmin’s experiences inspired him to share his story with the world. His books — Go! Go! Go! and The Regiment: 15 Years in the SAS — offer a detailed, personal account of life inside one of the most secretive military units.
As a motivational and leadership speaker, he continues to address audiences globally, discussing teamwork, fear management, resilience, and decision-making under pressure. His presentations blend real-life experience with leadership principles applicable to business, sports, and everyday life.
Film and Media Recognition
Rusty’s heroism reached cinematic audiences through the 2017 film “6 Days”, where actor Jamie Bell portrayed him. The film authentically depicted the SAS operation and renewed public respect for those who risk their lives behind the scenes of history.
Today, Firmin remains an active commentator and consultant for documentaries and podcasts focused on military excellence and counter-terrorism strategy.
Legacy and Influence
Rusty Firmin’s legacy extends beyond the battlefield. He represents integrity, determination, and the pursuit of excellence. His life proves that one’s beginnings do not define their destiny — resilience and courage can.
From a struggling orphan to a global icon of discipline and leadership, Firmin continues to inspire young soldiers, entrepreneurs, and leaders. His story stands as a living reminder of the power of will, loyalty, and purpose.
Conclusion
Rusty Firmin’s biography is more than the story of an SAS hero — it’s a lesson in resilience and leadership. His transformation from an uncertain youth to a global figure of courage reflects unwavering determination. Today, he continues to serve as a mentor, author, and speaker, inspiring the next generation to face challenges with strength and conviction.
Frequently Asked Questions (FAQ)
Q1. Who is Rusty Firmin?
Rusty Firmin is a former British SAS operative, best known for leading an assault team during the 1980 Iranian Embassy Siege in London.
Q2. What books has he written?
He authored Go! Go! Go! and The Regiment: 15 Years in the SAS, detailing his experiences in the Special Air Service.
Q3. What does Rusty Firmin do now?
He works as a motivational speaker, author, and security consultant, sharing his expertise on leadership and crisis management.
Q4. What was Rusty Firmin’s role in the Iranian Embassy Siege?
He commanded one of the two SAS teams that stormed the embassy and helped rescue the hostages.
Q5. What is Rusty Firmin’s legacy?
He is celebrated as one of Britain’s most respected special forces veterans, symbolizing professionalism, courage, and resilience.
