Erika Wulff Jones: A Journey of Wellness, Strength, and Public Attention
The Inspiring Yet Controversial Life of a Yoga Entrepreneur and Public Figure

Introduction
Erika Wulff Jones is a name that resonates with resilience, passion, and dedication to holistic wellness. Known widely as a yoga instructor and the founder of New Order Yoga in Austin, Texas, she has built a career rooted in mindfulness, fitness, and community service. Beyond her professional journey, Erika has also been in the public spotlight due to her marriage to Alex Jones, a controversial media personality.
Her life story is not simply defined by public controversies but also by her contributions to wellness and her efforts to help others through yoga and philanthropy. This duality of personal challenges and professional accomplishments makes Erika Wulff Jones a figure of both inspiration and scrutiny.
Quick Bio
Category | Details |
---|---|
Full Name | Erika Wulff Jones |
Nationality | American |
Ethnicity | White |
Birthplace | Omaha, Nebraska, USA |
Education | University of Washington, BA in Comparative History |
Career | Yoga Instructor, Founder of New Order Yoga |
Business | New Order Yoga, Austin, Texas |
Husband | Alex Jones (married 2017) |
Children | One child with Alex Jones |
Net Worth | Approx. $1.5 million |
Early Life and Education
Erika Wulff Jones grew up in Omaha, Nebraska, where she developed a deep appreciation for culture, music, and community service. From a young age, she demonstrated leadership qualities and a keen interest in exploring different perspectives. Her early environment laid the foundation for her later commitment to inclusivity and empathy.
She pursued higher education at the University of Washington, earning a degree in Comparative History of Ideas. Her academic focus included cultural conflict resolution and global awareness. She also participated in study-abroad programs in South Africa, Cyprus, and Northern Ireland, giving her exposure to diverse communities and social issues. This educational background shaped her worldview and strongly influenced her professional path as a yoga educator.
Passion for Yoga and the Start of Her Career
After completing her education, Erika shifted her focus to health and wellness. She undertook intensive yoga training, accumulating more than 500 hours of certification and over 1,000 hours of practice. Her training included adaptive yoga, an approach that emphasizes making yoga accessible to individuals of all abilities.
She began teaching yoga in Austin, Texas, where she quickly became known for her personalized style. Unlike instructors who focus only on traditional poses, Erika integrated mindfulness, breathwork, and physical adaptability into her practice. Her sessions attracted students who valued a holistic and inclusive approach to fitness.
Founding New Order Yoga
In 2012, Erika Wulff Jones founded New Order Yoga, a studio built on the philosophy of inclusivity and individual wellness. Her goal was to move beyond rigid yoga systems and instead offer a program that respected the unique needs of every participant.
At New Order Yoga, Erika introduced sessions that combined physical fitness with mental clarity. The studio quickly became a respected space for those seeking balance and strength. Her entrepreneurial spirit not only established her as a leader in Austin’s wellness scene but also highlighted her vision of yoga as a lifestyle rather than a trend.
Philanthropy and Community Engagement
Beyond her yoga career, Erika has been active in philanthropic efforts. She worked with AmeriCorps in Seattle and volunteered with the National Domestic Violence Hotline, supporting individuals facing crisis situations. Her dedication to service extended into her yoga community, where she founded a Seva group to organize charitable contributions.
Through these initiatives, she supported causes such as the Central Texas Food Bank, Fontenelle Forest, and anti-human trafficking organizations. This side of Erika’s life demonstrates her compassion and commitment to giving back, showcasing her as more than just a businesswoman but also a humanitarian.
Personal Life and Marriage to Alex Jones
Erika married Alex Jones, the founder of InfoWars, in 2017 after meeting him in Austin in 2014. Together, they have one child, and Erika has also taken on the role of stepmother to his children from a previous marriage.
Her personal life, however, has not been without challenges. Being married to a controversial public figure brought her into media attention, often overshadowing her professional achievements. Despite this, Erika has managed to maintain her identity as a wellness advocate, balancing personal struggles with her dedication to her career and family.
Controversies and Public Scrutiny
While Erika’s career is rooted in positivity, she has also faced difficult moments in the public eye. In December 2021, she was arrested on misdemeanor charges related to domestic violence. The incident brought negative attention, but Alex Jones later explained it as a “medication imbalance.”
In 2024, Erika filed for divorce and later sought a temporary restraining order against her husband. These events drew widespread media coverage, placing her in the middle of legal and personal controversies. Yet, these challenges have also shown her resilience and determination to protect her well-being and that of her family.
Net Worth and Source of Income
Erika Wulff Jones has built financial stability primarily through her yoga business. With New Order Yoga, private sessions, and community events, her estimated net worth stands around $1.5 million. While not as vast as her husband’s financial dealings, her income represents years of dedication to her craft and entrepreneurial spirit.
Her financial journey highlights how passion-driven businesses can sustain long-term growth, even when their founders face personal and public hurdles.
Latest News and Developments
Recent reports confirm that Erika Wulff Jones has been moving forward with divorce proceedings, distancing herself from the controversies surrounding her husband. Her current focus appears to be on her family and professional life, as she continues to run New Order Yoga and contribute to wellness advocacy.
The latest coverage portrays her as a woman determined to reclaim her independence and prioritize stability. Despite public scrutiny, Erika remains focused on her role as a mother, entrepreneur, and community leader.
Legacy and Impact
The legacy of Erika Wulff Jones lies in her contributions to yoga and her resilience in the face of challenges. Through New Order Yoga, she has impacted countless individuals seeking balance and strength. Her adaptive approach ensures that people of all abilities can experience the benefits of yoga.
Her story is both positive and negative—positive because of her unwavering commitment to wellness and giving back, and negative due to controversies that have sometimes overshadowed her achievements. Yet, this combination makes her legacy authentic and human, resonating with people who value both triumphs and lessons from struggles.
Conclusion
Erika Wulff Jones embodies the spirit of persistence, balance, and community service. While her life has been marked by both admiration and criticism, her professional journey as a yoga instructor and entrepreneur reflects her true passion. She continues to inspire through her work at New Order Yoga and her philanthropic contributions.
In the end, Erika Wulff Jones represents strength through adversity. Her legacy in wellness and service ensures she will be remembered not only for the controversies linked to her personal life but also for the lasting impact she has made in the world of yoga and beyond.
Frequently Asked Questions (FAQ)
Who is Erika Wulff Jones?
She is an American yoga instructor, entrepreneur, and founder of New Order Yoga, widely known as the wife of Alex Jones.
What is Erika Wulff Jones’s profession?
She is a certified yoga teacher and entrepreneur in the wellness industry.
What is Erika Wulff Jones’s net worth?
Her estimated net worth is approximately $1.5 million, primarily from her yoga business.
Is Erika Wulff Jones still married to Alex Jones?
She filed for divorce in 2024 and later sought a restraining order against him.
What is her lasting impact?
Her legacy centers on inclusive yoga teaching, community engagement, and resilience in the face of personal and public challenges.