Entrepreneurship

Fabiana Flosi – The Inspiring Journey of a Brazilian Businessperson and Bernie Ecclestone’s Wife

From São Paulo’s vibrant motorsport scene to the global stage of Formula 1, Fabiana Flosi built her own legacy in business, family, and resilience.

Introduction

Fabiana Flosi is a Brazilian businessperson best known for her dynamic career in motorsport marketing and her marriage to Formula 1 magnate Bernie Ecclestone. Born in São Paulo, Brazil, she transformed her passion for international trade and event management into a successful professional path. Fabiana’s story stands as an example of determination, intelligence, and grace under the public eye. While she gained international attention through her marriage, her independent achievements in motorsport and business have earned her global respect.

Despite challenges and scrutiny, Fabiana has consistently maintained a professional demeanor, balancing her business life with family responsibilities. Her presence alongside Bernie Ecclestone symbolizes strength, adaptability, and partnership in both life and enterprise.

Quick Bio

Attribute Details
Full Name Fabiana Flosi Ecclestone
Date of Birth 1976
Birthplace São Paulo, Brazil
Nationality Brazilian
Ethnicity Brazilian (European descent)
Religion Christian
Education Degree in International Trade; Law Studies
Profession Businessperson, Marketing Executive
Known For Vice President of Marketing for Brazilian Grand Prix, Wife of Bernie Ecclestone
Husband Bernie Ecclestone
Children Ace Ecclestone (born 2020)
Net Worth Estimated US $20 million
Height 1.78 m (5 ft 10 in)
Residence Switzerland and Brazil

Early Life and Education

Roots in São Paulo

Fabiana Flosi was born in 1976 in São Paulo, Brazil — a city known for its high energy, cultural diversity, and passion for motorsport. Raised in a close-knit middle-class family, she learned the values of hard work and humility early in life. Her mother, Aparecida Schunk, played a significant role in her upbringing, while her father, a retired civil engineer, provided a disciplined and academic environment for the family.

Growing up near the Interlagos Circuit — home to the Brazilian Grand Prix — Fabiana was surrounded by the thrill of Formula 1 from a young age. This environment shaped her understanding of business, sports, and international culture, eventually guiding her toward a career that bridged all three.

Educational Foundation

Fabiana pursued higher education in International Trade, a field that matched her ambition and global outlook. Later, she continued her studies in Law, adding an analytical edge to her business knowledge. Her education empowered her to move confidently in global business circles and engage effectively with international corporations and sponsors.

Career Beginnings and Rise in Motorsport

From Marketing to Formula 1 Influence

Fabiana’s professional journey began with International Publicity, a company responsible for managing and promoting motorsport events in Brazil. Through dedication and skill, she rose through the ranks to become the Vice President of Marketing for the Brazilian Grand Prix. Her work involved negotiating sponsorships, coordinating global partnerships, and managing large-scale sporting events that attracted international attention.

This position brought her into close contact with key figures in the racing world, including Bernie Ecclestone, then CEO of Formula 1. Her reputation for professionalism, attention to detail, and creative marketing strategies helped strengthen Brazil’s standing as one of Formula 1’s most exciting destinations.

Building a Global Business Profile

Beyond her motorsport career, Fabiana expanded her professional influence by managing hospitality and sponsorship programs within Formula 1. Her work connected brands, investors, and fans, reinforcing her reputation as a capable and globally minded executive. She also ventured into small business ownership, notably in coffee production and distribution, linking Brazilian exports with F1 hospitality.

Her combination of marketing knowledge, cross-cultural communication, and entrepreneurship positioned her as one of the most respected Brazilian businesspersons within the motorsport community.

Marriage to Bernie Ecclestone

A Partnership Beyond Glamour

Fabiana met Bernie Ecclestone during her professional involvement with the Brazilian Grand Prix. Their relationship developed gradually and was built on mutual respect and shared interests in motorsport and business. The couple married in 2012 in Gstaad, Switzerland, in an intimate ceremony.

Though the age difference between them drew public attention, Fabiana maintained a dignified and composed presence. She proved herself not merely as Bernie Ecclestone’s wife but as a strong, independent figure capable of standing beside one of the most powerful men in sports.

Family and Motherhood

In July 2020, Fabiana and Bernie welcomed their son, Ace Ecclestone, marking a new chapter in their lives. Fabiana embraced motherhood while continuing to participate in global motorsport activities. Her balance of family life and professional engagement reflects her strength and focus as a modern businesswoman.

Challenges and Public Life

The 2016 Kidnapping Case

In 2016, Fabiana’s mother, Aparecida Schunk, was kidnapped from her home in São Paulo. The event shocked Brazil and made global headlines. Brazilian authorities swiftly acted, and her mother was rescued unharmed after nine days. This incident tested Fabiana’s emotional resilience but also revealed her composure and courage during crisis.

Public Scrutiny and Support for Bernie

Fabiana has often faced media scrutiny due to her husband’s fame. Despite criticism and speculation, she has consistently stood by Bernie through personal and professional challenges. In 2023, she appeared in court to support him during his legal proceedings in London. Her loyalty and strength have earned her quiet admiration from many who recognize her steadfast nature.

Net Worth and Achievements

Fabiana Flosi’s estimated net worth of $20 million reflects her success in motorsport marketing and her ventures in business. Her wealth is attributed to her professional accomplishments, independent work, and partnership with Bernie Ecclestone.

She is admired not only for her elegance and intelligence but also for her ability to maintain privacy in a world driven by publicity. Her achievements remind many that grace and ambition can coexist.

Legacy and Public Image

Fabiana’s legacy extends beyond being “Bernie Ecclestone’s wife.” She is celebrated as a symbol of Brazilian professionalism, business acumen, and perseverance. Through her work in Formula 1 and her personal journey, she has demonstrated the importance of integrity and emotional intelligence in both career and marriage.

Her balanced personality — calm, confident, and compassionate — distinguishes her among modern public figures. Fabiana continues to inspire young women in Brazil who aspire to succeed in male-dominated industries like motorsport and global business.

Conclusion

Fabiana Flosi’s life is a story of ambition, love, and resilience. From a middle-class upbringing in São Paulo to international recognition, she embodies the spirit of perseverance and adaptability. While the world often defines her as Bernie Ecclestone’s wife, her career achievements and leadership make her a role model for women pursuing success on their own terms.

Her story reflects both the positive power of determination and the challenge of living under constant public attention. Yet, through it all, Fabiana Flosi remains a powerful example of strength, grace, and intelligence — a woman who carved her place in the high-speed world of Formula 1 and beyond.

FAQs

1. Who is Fabiana Flosi?
Fabiana Flosi is a Brazilian businessperson best known for her role in motorsport marketing and as the wife of former Formula 1 CEO Bernie Ecclestone.

2. Where was Fabiana Flosi born?
She was born in São Paulo, Brazil, in 1976.

3. What is Fabiana Flosi’s profession?
She is a business executive with experience in marketing and event management, particularly related to the Brazilian Grand Prix.

4. Who is Fabiana Flosi’s husband?
Her husband is Bernie Ecclestone, the British businessman who managed Formula 1 for decades.

5. Does Fabiana Flosi have children?
Yes, she has one son, Ace Ecclestone, born in July 2020.

6. What is Fabiana Flosi’s net worth?
Her estimated net worth is around US $20 million.

7. What makes Fabiana Flosi influential?
Her success in marketing, her calm leadership in the public eye, and her contribution to global motorsport make her an influential Brazilian businesswoman.

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