Jordan Schwarzenberger: The Visionary Leader Transforming the Creator Economy
How the Co-Founder of Arcade Media and Manager of The Sidemen Built a Global Entertainment Empire
Introduction
In the ever-evolving world of digital media and online entertainment, few names shine as brightly as Jordan Schwarzenberger. As the co-founder of Arcade Media and the driving force behind Europe’s biggest YouTube group, The Sidemen, Jordan has redefined what it means to manage online creators. His strategic vision and innovative mindset have transformed The Sidemen from a popular YouTube group into a multi-million-pound global business empire.
From humble beginnings to leading one of the most powerful creator management companies in the world, Jordan’s story is both inspiring and revolutionary. This article explores his journey, his achievements, and how his work is shaping the future of the creator economy.
Quick Bio: Jordan Schwarzenberger
| Attribute | Details |
|---|---|
| Full Name | Jordan Schwarzenberger |
| Age | 26-27 (as of 2025) |
| Nationality | British |
| Occupation | Co-founder of Arcade Media, Manager of The Sidemen |
| Base Location | London, United Kingdom |
| Notable Achievements | Forbes 30 Under 30, Growth of The Sidemen to 244M+ followers |
| Major Ventures | Sides (restaurant chain), XIX Vodka, Side+ |
Jordan Schwarzenberger’s Early Career
Starting Young in Creative Industries
Jordan Schwarzenberger began his journey in the creative industry at just 17 years old. His early career started at VICE, where he quickly made his mark by working as a young creative. This hands-on experience gave him valuable insight into the world of content creation and storytelling.
After a short but impactful tenure at VICE, Jordan joined LADbible, one of the UK’s largest online publishers. Here, he helped launch JOYRIDE, a creative division dedicated to producing innovative campaigns for global brands such as Amazon, Sony, Activision, and PepsiCo. This experience allowed him to sharpen his skills in brand strategy and youth-focused marketing.
Launching His First Agency
At just 19 years old, Jordan showcased his entrepreneurial spirit by founding Roundabout, a Gen Z-focused agency. Roundabout worked with popular brands like MTV and Boiler Room, helping them connect with younger audiences through authentic and culturally relevant content. This venture solidified his reputation as a young leader with a deep understanding of youth culture and modern marketing.
Rise to Prominence: YMU Group
Jordan’s success with Roundabout caught the attention of YMU Group (formerly known as James Grant), a leading talent management company. He was appointed as their first-ever Chief Creative Officer (CCO), a role that allowed him to shape the creative strategies for a diverse roster of clients.
During his time at YMU, Jordan built a reputation for driving innovation and creating opportunities for digital-first talent. This experience laid the foundation for his next big move — launching his own groundbreaking company.
Arcade Media: Redefining Creator Management
The Birth of Arcade Media
In April 2021, Jordan Schwarzenberger co-founded Arcade Media, a pioneering creator management company. Arcade Media was built with a clear mission: to take creators beyond YouTube and transform them into global brands.
The company’s flagship client is The Sidemen, a group of seven content creators who have become Europe’s most popular YouTube collective. Under Jordan’s guidance, The Sidemen have expanded their brand into multiple industries, including food, beverages, and digital subscriptions.
Building a Global Entertainment Empire
Arcade Media’s success with The Sidemen has been nothing short of extraordinary. The group now has over 244 million cross-platform followers and was ranked the third most searched term on YouTube globally in 2023.
Some of their most notable ventures include:
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Sides – A fast-growing fried chicken restaurant chain with a 200-store franchise plan.
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XIX Vodka – A premium vodka brand now stocked in major UK retailers like Tesco.
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Side+ – An exclusive membership platform offering fans premium content and behind-the-scenes access.
Jordan’s innovative approach has transformed The Sidemen from a YouTube group into a multi-faceted business empire generating seven-figure revenues.
Key Achievements and Recognitions
Jordan’s work has earned him widespread recognition in the creator economy and business world.
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Named in Forbes 30 Under 30, highlighting his impact on media and entertainment.
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Speaker at high-profile events like SXSW London, sharing insights on the future of the creator economy.
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Advisor to the UK Government’s SME Council, providing expertise on youth culture and digital innovation.
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Built three seven-figure businesses with The Sidemen in just three years.
The Sidemen: Europe’s Biggest YouTube Group
The Sidemen are at the heart of Jordan Schwarzenberger’s success. Known for their comedy sketches, gaming content, and charity football matches, the group has become a household name across Europe.
Jordan’s strategic leadership has helped them transition from digital entertainers to global entrepreneurs. By focusing on diversification, he has ensured The Sidemen’s long-term relevance and financial stability. Their ventures, such as Sides and XIX Vodka, are prime examples of how creators can move beyond content to build enduring brands.
Impact on the Creator Economy
Jordan Schwarzenberger’s work represents a new era for digital creators. By combining business strategy with creativity, he has shown that online talent can rival traditional celebrities in terms of influence and revenue.
His success with Arcade Media is a blueprint for the future of creator management, inspiring countless aspiring entrepreneurs and managers to think bigger. Jordan’s vision continues to shape the digital landscape, proving that creators can be powerful brands in their own right.
Conclusion
Jordan Schwarzenberger’s journey from a 17-year-old creative at VICE to the co-founder of Arcade Media is nothing short of remarkable. Through his leadership, The Sidemen have evolved into Europe’s biggest YouTube group, boasting over 244 million followers and multiple thriving business ventures.
His story is a testament to innovation, ambition, and the limitless potential of the creator economy. Jordan’s legacy is already being written as he continues to redefine what it means to manage and grow digital-first talent.
FAQs About Jordan Schwarzenberger
Who is Jordan Schwarzenberger?
Jordan Schwarzenberger is the co-founder of Arcade Media and the manager of Europe’s biggest YouTube group, The Sidemen.
What is Arcade Media?
Arcade Media is a creator management company co-founded by Jordan Schwarzenberger. It specializes in transforming YouTube creators into global brands.
How did Jordan Schwarzenberger help The Sidemen grow?
He developed a strategic plan to diversify The Sidemen’s brand beyond YouTube, launching ventures like Sides, XIX Vodka, and Side+.
What are The Sidemen known for?
The Sidemen are famous for their YouTube content, including comedy sketches, gaming videos, and annual charity football matches.
Why is Jordan Schwarzenberger influential in the creator economy?
His innovative strategies have set a new standard for managing online creators, proving that digital talent can become powerful global brands.
