Will Shu: Visionary CEO of Deliveroo Who Transformed Global Food Delivery
The inspiring journey of the man who started as a delivery rider and built a multi-billion-pound empire
Introduction
Will Shu, the dynamic CEO of Deliveroo, is a remarkable example of determination, innovation, and resilience. Starting from humble beginnings in Connecticut, USA, he went on to revolutionize the food delivery industry worldwide. From personally delivering food on a bicycle to leading a company valued at billions, Shu’s story is an inspiring tale of leadership and vision. His hands-on approach and commitment to customer satisfaction have made Deliveroo one of the most recognized names in tech and food services globally.
This article explores the life of Will Shu, covering his early years, education, career milestones, leadership journey, and legacy. It also highlights his latest business moves, including a potential takeover deal that could reshape the industry. Whether celebrated for his innovation or criticized for challenges along the way, Will Shu remains a figure who has left a lasting mark on the global business landscape.
Quick Bio
| Category | Details |
|---|---|
| Full Name | William Shu |
| Date of Birth | December 1979 |
| Age | 45 years |
| Birthplace | Connecticut, USA |
| Nationality | American–British |
| Ethnicity | Taiwanese American |
| Education | Northwestern University (BA), Wharton School (MBA) |
| Company Founded | Deliveroo (2013) |
| Net Worth | $150M (2022) / £165.5M (2024) |
| Current Role | CEO of Deliveroo |
| Latest News | DoorDash takeover bid worth £2.7 billion |
Early Life and Education
Will Shu was born in December 1979 in Connecticut, USA, to Taiwanese American parents. Raised in New Haven, he grew up with a strong focus on academics and a natural curiosity about business and technology. His upbringing instilled in him the values of hard work and resilience, qualities that would later define his career.
After completing high school, Shu attended Northwestern University, where he graduated with a bachelor’s degree in 2001. His early academic years provided a strong foundation in problem-solving and critical thinking. Determined to further his business acumen, he later enrolled at The Wharton School of the University of Pennsylvania, earning his MBA in 2012. This advanced education equipped him with the skills and confidence to enter the competitive world of entrepreneurship.
Start of Career
Will Shu’s professional journey began in investment banking, where he worked as an analyst at Morgan Stanley in New York. His role exposed him to global finance and taught him the intricacies of business management. In 2004, Shu transferred to Morgan Stanley’s London office, where he encountered the city’s food delivery limitations. Unlike the bustling delivery options in New York, London lacked quality restaurant-to-door services, sparking an idea that would later become Deliveroo.
He also worked with S.A.C. Capital Advisors and ESO Capital, gaining extensive experience in investments and operations. These roles sharpened his understanding of market dynamics and leadership, preparing him for the entrepreneurial challenges ahead.
The Birth of Deliveroo
In February 2013, Will Shu co-founded Deliveroo with his childhood friend and software engineer, Greg Orlowski. The company was born in Shu’s Chelsea apartment, starting as a small project to bridge the gap between restaurants and customers craving high-quality food delivered quickly.
What sets Shu apart from many founders is his hands-on leadership style. For the first nine months, he personally delivered food orders as Deliveroo’s first rider, cycling up to five hours a day. This unique approach gave him a deep understanding of the delivery experience, allowing him to build a company culture rooted in empathy and real-world insights.
Global Expansion and Success
Deliveroo’s success skyrocketed through innovation and customer trust. By 2015, the company had expanded beyond London to major cities like Paris, Berlin, and Dublin. Its efficient technology platform and partnerships with top restaurants quickly gained popularity.
By 2017, Deliveroo was operating in 12 countries and over 150 cities, reaching a valuation of £1.5 billion, earning the coveted “unicorn” status. In 2019, Amazon invested $575 million, providing significant capital to enhance its technology and scale operations. The company went public in March 2021, listing on the London Stock Exchange at a valuation of £7.6 billion.
Deliveroo’s growth not only benefited customers but also provided opportunities for thousands of restaurants and riders, shaping the future of online food delivery worldwide.
Net Worth and Financial Achievements
Will Shu’s financial success reflects his role as the driving force behind Deliveroo.
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Net Worth: Estimated at $150 million in 2022, and approximately £165.5 million in 2024.
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Salary: In 2016, his annual salary was reported to be £125,000, reflecting his position as CEO.
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Income Source: His primary sources of income include Deliveroo shares, salary, and related investments.
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Potential Windfall: In 2025, DoorDash proposed a £2.7 billion takeover of Deliveroo. With his 5.9% stake, Shu could personally earn over £172 million if the deal is finalized.
Leadership Style and Philosophy
Will Shu’s leadership is defined by humility, direct involvement, and innovation. He believes in staying connected to the core of the business, which is why he still occasionally delivers food orders to this day. His philosophy revolves around customer satisfaction, efficient operations, and empowering both restaurants and riders.
He values a team culture built on competitiveness, humility, and collaboration, ensuring Deliveroo continues to innovate in a highly competitive market. Shu’s approach has inspired many young entrepreneurs to lead with empathy and commitment.
Latest News
In April 2025, Deliveroo announced that it had received a takeover offer from DoorDash, valuing the company at £2.7 billion. This potential acquisition could significantly impact the food delivery landscape, with Will Shu’s stake poised to generate a personal payout of more than £172 million.
This development highlights Deliveroo’s ongoing importance in the global market and demonstrates Shu’s strategic foresight in navigating high-stakes business decisions.
Legacy and Impact
Will Shu’s legacy lies in his ability to redefine the food delivery industry. From a single apartment startup to a global enterprise, he has shown how vision and determination can turn an idea into a household name. Deliveroo has not only transformed how people access meals but has also created economic opportunities for restaurants and delivery riders worldwide.
His story inspires future leaders and entrepreneurs, proving that success comes from understanding the business at its core and never losing touch with the customer experience.
Conclusion
Will Shu’s journey from a financial analyst to the CEO of Deliveroo is a testament to hard work, innovation, and resilience. By personally delivering food and staying close to his company’s operations, he built a brand that resonates with millions of customers and thousands of restaurants globally. With Deliveroo’s continued growth and the potential DoorDash acquisition, Shu’s influence on the industry is set to reach even greater heights. His legacy will remain as a visionary leader who forever changed the way the world experiences food delivery.
FAQs
Q1: Who is Will Shu?
Will Shu is the co-founder and CEO of Deliveroo, a global food delivery company based in London.
Q2: When was Deliveroo founded?
Deliveroo was founded in February 2013 by Will Shu and Greg Orlowski.
Q3: What is Will Shu’s net worth?
As of 2024, Will Shu’s net worth is approximately £165.5 million.
Q4: Why did Will Shu start Deliveroo?
He was frustrated by the lack of quality food delivery options in London compared to New York, inspiring him to create a better service.
Q5: What is the latest news about Deliveroo?
In 2025, Deliveroo received a takeover offer from DoorDash valued at £2.7 billion, potentially giving Will Shu a personal payout of over £172 million.
