Greg Jackson: The Visionary Entrepreneur Revolutionizing Global Energy

From Cambridge Graduate to Octopus Energy CEO Leading the Green Tech Revolution

Western Business May 7, 2025

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Table of Contents

Introduction

In the ever-evolving landscape of global energy, one name has emerged as a beacon of innovation, sustainability, and leadership—Greg Jackson. As the CEO of Octopus Energy, Greg Jackson has transformed how we think about power, energy, and the future of the planet. From humble beginnings to becoming one of the most influential figures in clean energy, his story is as inspirational as it is instructive.

Greg Jackson: The British Entrepreneur Behind a Global Energy Revolution

Greg Jackson, a British entrepreneur, has become a household name in the energy sector. Best known as the founder and CEO of Octopus Energy, he has pioneered a customer-first approach while focusing on decarbonization and green energy. His journey from a curious student to a serial entrepreneur exemplifies what it means to lead with vision and purpose.

Early Life and Education

Greg Jackson was born in September 1971 and grew up in Halifax and Saltburn-by-the-Sea. Raised in a working-class household, his early experiences shaped his passion for affordability and accessibility. Jackson initially left school at 16 to develop video games, showcasing early technical acumen. Later, he returned to education and graduated with a degree in economics from Pembroke College, Cambridge, establishing a strong academic foundation.

Career Before Octopus Energy

Before founding Octopus Energy, Jackson had already made a mark as a startup investor and tech leader. His ventures included a telemedicine provider (Consultant Connect) and an e-commerce company (C360). He also played a significant role at Zopa, a peer-to-peer lending platform. His wide-ranging experience gave him the insights needed to disrupt the traditional energy sector.

Founding of Octopus Energy

In 2015, Jackson founded Octopus Energy to solve real-world problems in energy affordability and sustainability. The company officially launched in 2016 and quickly gained attention for its transparent pricing, customer-centric energy services, and commitment to clean energy.

Octopus Energy, now a leading global energy company, serves over 12.9 million accounts and has expanded operations into 18 countries. Its growth and influence make it one of the most remarkable success stories in modern energy history.

Kraken Technologies: Disrupting the Energy Industry

At the heart of Octopus Energy’s success is its proprietary Kraken platform. Developed in-house, Kraken Technologies powers everything from billing to customer service and is licensed to energy companies like E.ON and EDF. Managing over 60 million energy accounts globally, Greg Jackson Kraken platform has set new standards in operational efficiency and customer satisfaction.

The platform enables real-time billing systems, smart grid technology, and integration of Octopus Energy smart meters, helping customers reduce their carbon footprint and improve energy efficiency.

Greg Jackson’s Vision for Renewable Energy

As a climate advocate and green tech founder, Jackson has consistently pushed for cleaner, greener alternatives to fossil fuels. His approach to energy reform has made Octopus Energy a champion of renewable assets such as wind and solar.

Greg Jackson believes in making the transition to sustainable energy affordable and seamless. The company’s Zero Bill Homes initiative is a step toward making net-zero living a mainstream reality.

Global Expansion and Strategic Acquisitions

Octopus Energy’s aggressive growth strategy includes the acquisition of Bulb Energy and the Shell Energy UK consumer business. These strategic moves have expanded the company’s reach while preserving its core values of sustainability and transparency.

Today, Octopus Energy is valued at approximately $9 billion, and its global footprint continues to grow, supported by innovations in EV tariffs, heat pumps, and sustainable energy company operations.

Recognition, Awards, and Influence

Jackson’s impact on the energy world has not gone unnoticed. In the King’s Birthday Honours 2024, he was awarded the CBE (Commander of the Order of the British Empire) for his contributions to the energy sector.

He has also been named among the Time 100 Most Influential Climate Leaders, further cementing his place as a global energy transition leader.

Greg Jackson’s Net Worth and Business Profile

As of 2024, Greg Jackson net worth is estimated at around £400 million, largely due to his significant stake in Octopus Energy net worth, which itself stands at about $9 billion. These figures highlight his journey from a modest background to becoming a prominent figure in the global energy transition.

Jackson’s business profile reflects his diverse experience across tech, finance, and energy, making him one of the most versatile leaders of his generation.

The Future of Octopus Energy

Looking ahead, Greg Jackson Octopus Energy aims to lead the way in building a smart, green energy future. With plans to expand Kraken’s reach to over 100 million accounts, Jackson envisions a world where clean energy suppliers dominate and energy market disruptors thrive.

Whether it’s supporting EV infrastructure, promoting dynamic pricing models, or investing in renewable infrastructure, Greg Jackson continues to innovate for a sustainable tomorrow.