Mykingdom’s 15+ Year Journey: From the First Store to a Nationwide Retail Network
More than 15 years ago, Mykingdom was founded with a simple philosophy: toys are not just for fun. They can also help children develop their intelligence and creative thinking through the idea of “learning through play.”
Starting with just one store, Mykingdom has grown into a nationwide retail network offering toys from trusted international brands, with more than 200 stores stretching from North to South Vietnam. In addition, the brand has established a strong presence on its website and e-commerce platforms, giving parents a convenient and reliable shopping experience. This growth is a clear reflection of Mykingdom’s sustainable development strategy over the past 15+ years.
The First Door: When Toys Became a Path to Knowledge
In the early 2000s, Vietnam’s toy market was still filled with products of mixed quality and unclear origins, while standards for safety and quality were not yet well established. In this environment, Mykingdom emerged with the goal of becoming a trusted destination for Vietnamese families—a place where parents could confidently choose products that support children’s intellectual development, creativity, and physical abilities through high-quality toys.
From its very first store, Mykingdom aimed to take the lead in changing the way people viewed toys: toys are not simply for entertainment, but can also encourage children to learn and develop. The brand positioned toys as tools that allow children to explore, practice different skills, and nurture their imagination.
Mykingdom carefully selected and introduced leading educational toy brands from around the world, with products designed to support children’s cognitive and physical development. Strategic product lines such as LEGO Technic, LEGO Ninjago, LEGO City, and LEGO Friends gradually became familiar choices for many Vietnamese families.
A Sustainable Strategy: Putting Families First
Mykingdom’s journey of more than 15 years is the story of a Vietnamese business that has remained committed to quality and differentiation. Its success has not come from rapid, uncontrolled expansion, but from steady and sustainable steps, always placing the trust of Vietnamese families at the center.
Quality and Safety Come First
Mykingdom is committed to providing genuine products with clear origins that meet international safety standards. This is especially important to parents, who naturally place their children’s safety first.
Brands such as Super Wings, Barbie, Fisher-Price, and LeapFrog not only provide children with enjoyable play experiences but also support different aspects of their overall development.
“Play – Learn” as a Distinctive Identity
Alongside LEGO toys, which encourage creative and logical thinking, Mykingdom has expanded its product range to meet children’s diverse developmental needs.
Rastar products can support fine motor skills, while Play-Doh encourages children to create and shape their own ideas. Sweet Heart products help children explore role-play and social interaction. In particular, the introduction of VECTO and LEGO Botanicals brings more opportunities for families to play and experience activities together.
A Multichannel Experience
Mykingdom is more than simply a place to buy toys. Each store is designed as an experience space where children can look around, touch and explore products, and choose toys that match their interests.
At the same time, Mykingdom has invested strongly in online shopping. Its website and official stores on e-commerce platforms allow parents to conveniently place orders anytime and anywhere and have products delivered directly to their homes.
This multichannel model creates a seamless shopping journey, allowing parents to experience convenience, attentive service, and reliability whether they shop in-store or online.
From One Store to More Than 200 Locations Nationwide
From its first store, Mykingdom has grown into a network of more than 200 stores across Vietnam, from North to South.
This expansion has not been about rapid growth at all costs. Instead, it has been the result of a consistent strategy: building long-term trust with parents through quality products and a reliable shopping experience.
Every new store represents another step in bringing trusted international toy brands closer to Vietnamese families and making quality toys more accessible to children across the country.
Looking Ahead: Digital Transformation and Spreading Vietnamese Values
In the digital era, Mykingdom is not standing on the sidelines. The brand is actively promoting digital transformation in both its operations and customer experience.
By combining traditional retail stores with online shopping channels, parents can easily browse products, check information, place orders, and receive advice. This creates a more convenient and connected shopping journey that fits the changing needs of modern families.
At the same time, Mykingdom continues to follow the latest educational toy trends around the world and introduce them to Vietnamese families. From LEGO Technic, which challenges children to build and solve problems, to Barbie, which inspires role-play and creative storytelling, Mykingdom aims to create a rich and engaging play environment where children can explore, create, and develop naturally.
Through these experiences, children can gradually become more confident, active, and independent while discovering their own interests and abilities.
After more than 15 years, Mykingdom has become more than just a leading toy retail network in Vietnam. It represents a journey of bringing joy, creativity, and knowledge closer to Vietnamese children.
From a single store to more than 200 locations nationwide, the story of Mykingdom is built on a simple but meaningful belief: when children are given the right environment to play and explore, every moment of play can become an opportunity to learn, grow, and discover the world around them.
Contact Information
- Address: 33-35 Ngo Thi Bi Street, Him Lam New Urban Area, Tan Hung Ward, Ho Chi Minh City, Vietnam
- Hotline: 1900 1208
- Email: hotro@mykingdom.com.vn
