Nick Crompton: The Powerful Journey of a British Entrepreneur and YouTuber
From “England Is My City” to Global Business Leadership
Introduction
Nick Crompton is one of the most recognizable names in the world of social media entrepreneurship. Known for his rise as a YouTuber and later as a business leader, Crompton’s story is one of creativity, bold decisions, and controversial moments. His journey reflects both the positives of building a digital empire and the challenges of navigating fame, online criticism, and corporate responsibilities.
As a British entrepreneur, Crompton is widely remembered for co-founding Social Chain, becoming the Chief Operating Officer of Team 10, and later shaping strategies at Universal Music Group. Yet his influence goes far beyond a viral lyric—his career demonstrates how digital talent can transform into powerful business ventures.
Quick Bio
| Aspect | Details |
|---|---|
| Full Name | Nicolas “Nick” Crompton |
| Date of Birth | February 5, 1995 |
| Birthplace | Bradford, West Yorkshire, England |
| Nationality | British |
| Profession | Entrepreneur, YouTuber, Business Executive |
| Notable Ventures | Social Chain, Team 10, SIX3SIX |
| Net Worth | Estimated $1.6–$2 million |
| Partner | Levy Erskine |
Early Life and Education
Nick Crompton was born on February 5, 1995, in Bradford, West Yorkshire. Growing up in a modest environment, he developed a passion for creativity and technology at an early age. His exposure to the internet during the rise of social media shaped his outlook and sparked his entrepreneurial drive.
He attended Salt Grammar School and later pursued Sixth Form at Titus Salt School. These academic years gave him a platform to develop his communication skills, digital curiosity, and early experiments with content creation. Though he did not follow a traditional academic route into business, his determination to innovate would eventually define his career.
Starting as a YouTuber
Nick Crompton began his digital career on YouTube in 2012, running channels such as thenickcrompton and ThePodGames. His early videos were casual vlogs and gaming content, showcasing a young creator eager to connect with global audiences.
Although his personal YouTube channels did not immediately gain millions of followers, they became the stepping stones toward bigger ventures. This phase highlighted his ability to identify trends, connect with online communities, and eventually shift from creator to strategist.
Social Chain: The First Big Venture
In 2015, Crompton co-founded Social Chain, a marketing agency specializing in social media campaigns. The company grew rapidly, working with major international brands such as Apple, Disney, and MTV. Social Chain set new standards for influencer marketing, demonstrating how digital platforms could shape global brand narratives.
The company’s expansion into cities like London, Berlin, and New York highlighted Crompton’s vision. It also marked his first major success as an entrepreneur, cementing his reputation as a pioneer in digital marketing. The growth of Social Chain proved his ability to turn creativity into profitable business strategies.
Team 10 and the Rise of Fame
Crompton’s next chapter was his most public. In 2016, he moved to Los Angeles to become the Chief Operating Officer of Team 10, a social media collective founded by Jake Paul. Team 10 quickly became a cultural phenomenon, producing viral videos, music releases, and influencer collaborations.
During this period, Crompton appeared in several music videos, most famously in Jake Paul’s “It’s Everyday Bro,” where his line “England Is My City” turned into a viral internet meme. While the lyric attracted both positive attention and negative mockery, it undeniably made him a household name in the influencer world.
As COO, Crompton managed operations, business partnerships, and growth strategies. Under his leadership, Team 10 achieved over 100 million followers, platinum music sales, and sold-out tours. Despite its eventual controversies, Team 10 showcased Crompton’s capacity to scale digital entertainment into mainstream business success.
Universal Music Group and SIX3SIX
After leaving Team 10 in 2018, Nick Crompton transitioned into a more corporate role. He joined Universal Music Group, where he focused on global content and artist strategy. This move demonstrated his ability to adapt from influencer culture to executive leadership in one of the largest music companies in the world.
Later, he established SIX3SIX, his own music management and entertainment company. Through SIX3SIX, Crompton continues to support artists and creators, blending his entrepreneurial instincts with his passion for media. His shift into the music industry further illustrates his diverse talents as both a YouTuber-turned-businessman and a forward-thinking entrepreneur.
Net Worth and Sources of Income
Nick Crompton’s estimated net worth ranges between $1.6 million and $2 million. His wealth comes from several sources:
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Founding and growing Social Chain.
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Business revenue and branding deals from Team 10.
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Salary and leadership role at Universal Music Group.
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Ongoing work with SIX3SIX.
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Social media promotions, collaborations, and appearances.
While his exact salary is undisclosed, Crompton’s consistent presence in business ventures proves that his financial success is built on strategy rather than luck.
Personal Life and Public Identity
In 2017, Nick Crompton publicly came out as gay, revealing his relationship with Levy Erskine, whom he met on Tinder after moving to Los Angeles. His openness about his identity received positive support from fans and highlighted his authenticity in an industry where image often overshadows truth.
By balancing a high-profile career with personal honesty, Crompton built a reputation as someone unafraid to embrace both strengths and vulnerabilities. This combination of positivity and transparency has contributed to his lasting influence.
Latest Updates
Since 2021, Crompton has maintained a lower profile, deactivating much of his social media presence. However, his work through SIX3SIX and previous contributions to Universal Music Group keep him relevant in entertainment circles.
Though no major new public projects have been announced in 2025, his earlier ventures continue to influence both the business of social media and the integration of influencer culture with mainstream entertainment.
Legacy and Impact
Nick Crompton’s legacy lies in his ability to bridge digital entertainment and traditional business. From a teenager making YouTube videos to an executive leading teams at billion-dollar companies, he represents the transformative power of the internet age.
On the positive side, he pioneered influencer marketing, created opportunities for young creators, and helped redefine how businesses interact with digital audiences. On the negative side, his fame came with criticism, especially the viral meme that overshadowed his serious work. Yet, both aspects form part of his unique influence.
Ultimately, Nick Crompton’s story is one of resilience, creativity, and business acumen. He remains an example of how online culture can translate into real-world success.
Conclusion
Nick Crompton is more than just a viral lyric—he is a determined entrepreneur and YouTuber who built a career from scratch. From founding Social Chain to scaling Team 10 and shaping artist strategies at Universal Music Group, his path combines digital creativity with business leadership.
Despite facing criticism, he turned challenges into opportunities and continued to evolve professionally. His legacy serves as a reminder that the digital world is a powerful space where authenticity, innovation, and courage can build lasting impact.
FAQs
Q1: Who is Nick Crompton?
Nick Crompton is a British entrepreneur, YouTuber, and business executive best known for co-founding Social Chain and serving as COO of Team 10.
Q2: What is Nick Crompton’s net worth?
His net worth is estimated between $1.6 million and $2 million, earned through business ventures, executive roles, and social media influence.
Q3: What made Nick Crompton famous?
He became widely known during his time with Team 10, particularly for his viral line “England Is My City” in the song It’s Everyday Bro.
Q4: Is Nick Crompton still active in business?
Yes, though less public than before. He continues working in the music and entertainment industry through his company SIX3SIX.
Q5: What is Nick Crompton’s legacy?
His legacy is being one of the early pioneers who showed how YouTubers and entrepreneurs could build careers that influence global media and business.
