Hugh Keevins – The Fearless Voice of Scottish Football Journalism
Veteran Sportswriter and Broadcaster Who Redefined Football Commentary in Scotland

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Hugh Keevins stands as one of the most recognized and outspoken figures in Scottish sports journalism. For over five decades, he has been the fearless voice analyzing, debating, and sometimes provoking the passionate followers of Scottish football. Known for his candid opinions, sharp analysis, and unwavering confidence, Hugh Keevins has left an indelible mark on print and radio journalism.
As a veteran sportswriter and broadcaster, his words have carried both admiration and controversy—two forces that have shaped his unique reputation. Whether penning thought-provoking columns for the Daily Record or sharing insights on Radio Clyde’s Superscoreboard, Keevins has become synonymous with truth, perspective, and passion in Scottish football media.
Quick Bio – Key Facts About Hugh Keevins
Category | Details |
---|---|
Full Name | Hugh Keevins |
Date of Birth | 12 November 1948 |
Age (2025) | 76 years |
Nationality | Scottish |
Profession | Sports Journalist and Broadcaster |
Specialization | Scottish Football |
Known For | Daily Record Columns, Superscoreboard (Radio Clyde) |
Experience | Over 50 Years in Journalism |
Social Media | X (Twitter): @shinjukushug |
Legacy | Veteran voice in Scottish sports commentary |
Early Life and Passion for Football
Born in Scotland in 1948, Hugh Keevins developed a deep interest in football from an early age. He attended his first Old Firm Derby—the legendary clash between Celtic and Rangers—when he was just ten years old. That moment sparked a lifelong fascination with the sport and set him on a path toward becoming one of the most respected football commentators in the country.
Growing up in a football-obsessed culture, Keevins learned to appreciate the sport not just as a game but as a reflection of identity, rivalry, and emotion in Scottish life. This early passion eventually translated into his career, shaping his distinctive approach to storytelling and analysis in journalism.
Start of Career and Rise in Journalism
Hugh Keevins began his journey in sports journalism during the 1970s, a time when football writing was both an art and a battleground of opinions. His early work focused on match coverage, player interviews, and sharp editorials that reflected the spirit of the Scottish leagues.
Over the years, Keevins built a reputation for honesty, precision, and depth of knowledge. His writing blended emotion with analysis, giving readers more than just results—it offered perspective. His dedication to the craft soon earned him a prominent position among the leading journalists of his generation.
Career Highlights and Professional Success
Throughout his career, Hugh Keevins became a familiar name across Scotland’s most respected media outlets. He contributed to The Scotsman, Sunday Mail, and most notably the Daily Record, where his commentaries on football were widely read and discussed.
On Radio Clyde’s Superscoreboard, Keevins reached new heights of influence. His articulate yet daring commentary made him both admired and challenged by fans. Listeners tuned in not just for match reports but for his fearless takes on players, managers, and the emotional rollercoaster of Scottish football. His balanced combination of wit and critique made him a standout among veteran sportswriters and broadcasters.
Writing Style and Public Perception
Keevins’ writing is defined by its clarity, conviction, and courage. He does not shy away from unpopular opinions or harsh truths. While some perceive him as overly critical, others admire his fearlessness in addressing issues that others avoid.
This dual perception—positive and negative—is precisely what gives Hugh Keevins his edge. His words resonate because they challenge comfort zones, compelling fans and players alike to see the bigger picture behind the game. His straightforward tone and powerful delivery continue to inspire both seasoned readers and young journalists entering the profession.
Contribution to Broadcasting
As a broadcaster, Keevins transformed the way football discussions unfolded on radio. On Superscoreboard, his voice became a familiar companion for fans across the country. His debates with co-hosts and callers brought entertainment and insight to every broadcast.
He not only analyzed matches but also provided historical and cultural context, reminding audiences why Scottish football remains unique. His longevity on the airwaves stands as a testament to his credibility and endurance in an ever-evolving media landscape.
Recent Work and Continuing Influence
Even in his seventies, Hugh Keevins continues to engage actively with the modern football scene. His opinion columns for Record Sport remain sharp, timely, and reflective of Scotland’s changing football dynamics.
He frequently comments on the state of clubs, managerial strategies, and fan culture, maintaining a strong presence both in print and digital media. His social media activity further connects him to younger audiences who appreciate his historical insight mixed with modern perspective.
Personality and Impact
Hugh Keevins is known for his strong personality, eloquent expression, and deep respect for journalistic truth. His presence in the Scottish media represents integrity and resilience. Many younger journalists regard him as a mentor figure, someone who has sustained relevance through adaptability and passion.
His words can spark debate, stir controversy, or bring clarity to complex football issues. Whether praised or criticized, Keevins commands attention—and that, in journalism, is a true mark of success.
Legacy and Recognition
The legacy of Hugh Keevins extends beyond his articles or broadcasts—it lies in the transformation of Scottish sports journalism itself. He helped redefine football commentary from simple reporting to critical discourse. His consistent presence across decades has cemented his place as a pillar of Scottish football culture.
Fans respect his experience; colleagues value his professionalism; and readers recognize his unwavering voice. Keevins’ contribution has not only enriched sports media but also set a benchmark for honest, passionate reporting.
Conclusion
Hugh Keevins remains an enduring symbol of passion, integrity, and truth in sports journalism. As a veteran sportswriter and broadcaster, he continues to influence conversations and shape opinions in Scottish football. His boldness might divide opinions, but it has also built a career defined by authenticity and excellence.
Few journalists have sustained relevance and respect for as long as he has. Hugh Keevins is not just a chronicler of Scottish football—he is part of its history, its debate, and its enduring heartbeat.
Frequently Asked Questions (FAQ)
Q1: Who is Hugh Keevins?
Hugh Keevins is a veteran Scottish sports journalist and broadcaster known for his outspoken and analytical commentary on Scottish football.
Q2: What is Hugh Keevins famous for?
He is best known for his work with the Daily Record and Radio Clyde’s Superscoreboard, where he provides in-depth football analysis.
Q3: How long has Hugh Keevins been in journalism?
He has been active for over 50 years, making him one of Scotland’s most experienced football journalists.
Q4: What makes Hugh Keevins’ writing style unique?
His style combines honesty, historical context, and emotional depth, often addressing both the passion and the politics of football.
Q5: Is Hugh Keevins still active in 2025?
Yes, he continues to write for Record Sport and make radio appearances, remaining an influential voice in Scottish sports media.
Q6: What is his legacy in sports journalism?
Hugh Keevins’ legacy lies in his fearless commentary, unwavering integrity, and contribution to shaping modern football journalism in Scotland.