Brands’ focus on improving the optimisation of the mobile and desktop UX has fallen behind. Many users prefer to shop on desktops due to various reasons and expect a seamless experience. Good loading speed, clean layout, and easy options make it simple to find the perfect product. These are the things that increase your sales as well as the customer satisfaction. Let’s see what the tips are to improve Website UX:
What is the current state of Desktop E-commerce UX?
With the increase in the use of technology and busy schedules, online desktop shopping continues to rise. While browsing on the desktop for hours, you need a clean design, detailed information, and good speed. Most of the websites do not use the screen the way it is meant to be.
Our research shows that most users experience a confusing layout and a lack of good information. When you have poor UX, it will affect your sales and not in a good way.
What are the common mistakes?
While visiting different websites, there are many small things that can lead the customer to leave the website. These things are so small that you may not notice them. Here are some tips to improve Website UX:
- Categories navigation on the homepage: The homepage of the website acts as the first impression or the menu of the site and brand.
- Make the categories clear.
- Don’t use too many banners.
- Clear as much clutter as possible
- Keep the navigation simple but consistent.
- Bad listing
- Always use high-resolution images.
- Add filters
- Add a sort-by option.
- Add a quick product review; this builds trust with the customer.
- Hidden costs: Many UX websites have hidden costs, such as shipping charges. Your intention may not be to hide the charge from the customer, but this can cost you the trust of the customer.
- Specify any shipping charges or additional fees that you charge.
- Return option:
- Keep the return option visible.
- Keep the option directly on the order page.
- Gifting
- If you offer the gifting service, make it clear and include this information on the product page itself
What are the things that should be mentioned on the product page?
Ideally, the product page should contain everything there is to know about the item. This transparency builds trust with the customer and leads to increased sales. The images of the product should be of high quality, and add videos as well if possible. Mention the size guide of the item, which saves the customer from having to visit the website.
Add start ratings for the product. This encourages the client to buy with ease and hence buy more. Hiding the reviews hurts the credibility of the product as well as the site.
The Ideal Cart and Checkout!
Many of the sites have long and confusing checkouts. Not only is it tiring for some customers, but many of the customers change their minds in the middle of the process. The average rate of abandonment is around 70% which is a lot of sales. You can easily fix this with a few touches.
Offer a quick checkout option that leads the strainer to the cart. The cart should have options like removing and adding to the wishlist, increasing or decreasing the number of products. Many people abandon their purchase due to the lack of availability of the payment route of their choice. Offer multiple payment modes that include card, UPI, COD, and net banking.
What more can you do?
The tips above are the bare minimum that customers expect while desktop shopping. You can enhance yours with a few more things. Here are a few tips to improve Website UX:
- Speed: Slow loading page on a website is the biggest problem for a desktop shopper. If you have good speed, then the customer will browse more products. To attain this, you can compress the images and discard the unnecessary scripts.
- Personalization: providing things like “recently viewed” or “you might also like” not only saves the customers ‘ time but also builds trust. Customers are more likely to open and buy them. This is one of the things that will definitely increase your sales. You can use AI to study the user behaviour and suggest products that they might like.
- Voice and visual search: search options make it easy for customers to find what they need. Sometimes they might not even find what they are looking for, and you can lose sales. With the visual search option, they can buy the product they want without wasting any time.
What did we see?
With desktop shopping making a lot of the revenue from online shopping, it is time to make the desktop shopping experience better and smoother. We have brought to you tips to improve Website UX, which will definitely increase your sales as well as the customer satisfaction!
