Natalie Campbell – Inspiring Social Entrepreneur Driving Change While Facing Challenges
How a visionary leader transforms ethical business and navigates the realities of public service
Introduction
Natalie Campbell MBE has become one of the most recognized names in ethical business and social entrepreneurship in the UK. Known for her dynamic leadership, innovative approach, and unrelenting commitment to social impact, she has reshaped perceptions of what modern business can achieve. At the same time, her journey has not been without challenges, from steering companies through global crises to entering the competitive world of politics.
Her story combines ambition, public service, and social responsibility, offering inspiration to entrepreneurs and leaders while revealing the realities of operating in both corporate and civic spaces. As Co-CEO of Belu Water, Chancellor of the University of Westminster, and a former London mayoral candidate, Natalie Campbell has built a career that blends profit with purpose.
Quick Bio
| Full Name | Natalie Campbell MBE |
|---|---|
| Nationality / Heritage | British, Jamaican heritage |
| Education | Postgraduate qualifications from City University & Goldsmiths, University of London |
| Key Roles | Co-founder of A Very Good Company, Co-CEO of Belu Water, Chancellor of the University of Westminster |
| Honors & Awards | MBE (2020 Birthday Honours), Women of the Future Award, Management Today’s 35 Women Under 35, City AM Power 100 Women |
| Impact | Millions donated to WaterAid through Belu Water |
Early Life and Education
Natalie Campbell was born in Hammersmith and raised in the vibrant communities of Willesden Green and Hendon, London. Growing up under the care of her Jamaican grandparents, she developed a strong sense of cultural pride, resilience, and community responsibility. These early influences shaped her passion for social justice and her belief that business could be a force for good.
Her academic journey took her through primary school in Willesden and secondary education in Hendon, before she pursued higher learning at City University and Goldsmiths, University of London. Her postgraduate studies equipped her with the skills to combine creativity, strategy, and leadership—qualities that became central to her career.
Starting Her Career and First Ventures
Natalie Campbell’s professional path began with the founding of A Very Good Company (AVGC), a social innovation agency aimed at delivering community-focused projects worldwide. Through AVGC, she built a reputation as a connector, problem-solver, and strategist who could unite businesses, charities, and communities toward shared goals.
Her expertise led her to high-profile roles, including serving as Director of Insight & Innovation at The Royal Foundation. In this position, she worked closely with charitable initiatives linked to the Duke and Duchess of Cambridge and the Duke and Duchess of Sussex, focusing on sustainable solutions to pressing social issues.
Leadership at Belu Water
In January 2020, Natalie took on the role of Co-CEO at Belu Water, an ethical water company that donates 100% of its net profits to WaterAid. This appointment came at a pivotal time, as the world faced the onset of the COVID-19 pandemic. Her ability to guide the business through uncertainty while upholding its social mission demonstrated her resilience and adaptability.
Under her leadership, Belu Water has maintained its commitment to funding clean water, sanitation, and hygiene projects worldwide. By championing sustainable packaging, transparent supply chains, and responsible growth strategies, she has reinforced Belu’s position as a leader in the purpose-driven business sector.
Academic Leadership and Public Service
In November 2022, Natalie Campbell was appointed Chancellor of the University of Westminster. In this role, she has sought to inspire students, advocate for equality in education, and foster opportunities for underrepresented communities. Her leadership extends beyond ceremonial duties, as she actively engages with initiatives that promote diversity and social responsibility in academia.
Her public service record is equally impressive. She has served on the boards of UnLtd, the Big Lottery Fund, and the London Economic Action Partnership (LEAP), as well as acting as a Civil Service Commissioner. These positions have allowed her to influence policies and programs aimed at social inclusion and innovation.
Political Ambitions and Mayoral Campaign
In 2024, Natalie entered the political arena as an independent candidate for London Mayor. Her campaign focused on housing, child welfare, and tackling inequality. Although she did not win, securing nearly 48,000 votes highlighted her ability to connect with voters and bring fresh perspectives to political discourse.
Running without the backing of a major political party presented both opportunities and obstacles. While it gave her the freedom to speak candidly about her vision for London, it also underscored the challenges of competing against well-funded party candidates in a highly competitive race.
Awards, Recognition, and Legacy
Natalie Campbell’s work has earned her numerous accolades, including the Community Spirit Award at the Women of the Future Awards, inclusion in Management Today’s “35 Women Under 35”, and recognition in City AM’s “Power 100 Women” list. She was awarded an MBE in 2020 for her services to social entrepreneurship and business.
Her legacy lies in proving that ethical businesses can thrive in competitive markets while delivering measurable social impact. By leading with integrity and a clear vision, she has set an example for entrepreneurs, policymakers, and community leaders alike.
Conclusion
Natalie Campbell’s journey reflects both the triumphs and trials of leadership in modern Britain. Her ability to innovate, inspire, and influence across multiple sectors—business, education, and politics—demonstrates her exceptional adaptability and commitment to making a difference.
While her achievements are celebrated, she continues to face the ongoing challenge of balancing ambition with sustainability, growth with ethics, and vision with practical realities. Her story is far from over, and her future contributions are poised to inspire a new generation of socially conscious leaders.
FAQ
Who is Natalie Campbell?
Natalie Campbell MBE is a British social entrepreneur, Co-CEO of Belu Water, Chancellor of the University of Westminster, and former London mayoral candidate.
What is Belu Water?
Belu Water is an ethical water brand that donates 100% of its net profits to WaterAid, supporting clean water and sanitation projects globally.
What awards has Natalie Campbell received?
She has been recognized in Management Today’s “35 Women Under 35,” City AM’s “Power 100 Women,” and was awarded an MBE in 2020.
Has Natalie Campbell been involved in politics?
Yes, she ran as an independent candidate in the 2024 London mayoral election, focusing on housing, inequality, and children’s welfare.
What is her leadership style?
Natalie leads with a focus on social responsibility, transparency, and inclusive innovation, aiming to create long-term positive impact.
